ผู้วิจัย/Authors: Sirirat Sukuntha

ชื่อเรื่อง/Title: Alcohol Consumption Behavior among People in Chiang Mai.

แหล่งที่มา/Source: The 3rd National Alcohol Conference "Alcohol : No Ordinary Commodity", 21st-22nd November 2007, Richmond Hotel, Nonthaburi, Page 153.

รายละเอียด / Details:

The objective of the study aims to study alcohol consumption behavior among people in Chiang Mai. Data was collected by using questionnaires completed by 300 respondents Samples using Cluster Sampling among population in for districts and two sub-districts. The study revealed alcohol consumption people were mostly male aged between less than 18 to more than 60 years old. They were employees and had income lower than 5,000 baht per month. For alcohol consumption behavior, it was found that 46.7% of the respondents started continuously to the present time. Social drinking was a key motivation for alcohol consumption and it was also the reason the major motivation for consuming at the present time. 93.3% of the respondents consumed alcohol in Songkran Festival. The respondents also shared money for consumption and 65% of the respondents bought alcohol by cash from the grocery stores. Local liquor, Thai liquor, and bear were the most popular alcoholic beverage that were mostly consumed at the first time. At present, bear and Thai liquor were mostly consumed more than other alcoholic beverages. 54%of the respondents normally changed brand when consumption and considered price rather than other factors. For consumption behavior, 69.3% added soda in alcohol and consumed with snack like peanut, potato chip and cashew nut. 81.7% consumed alcohol with friends at restaurants or entertainment places rather than other places. Furthermore, the study also revealed the side effects of alcohol consumption that 45.5% of the respondents had accident after consuming alcohol. 35.3% had bodily harm. However, 62% of the respondents felt that consuming alcohol could release stress. 48.7% of the respondents felt that consuming alcohol could assist social relations. At the same time, 36.7% of the respondents agreed that consuming alcohol wasted money and may cause accidents. Even though most of the sample group realized the negative effects of alcohol consumption, 80% of the respondents never reduce their consumption quantity.

Keywords: alcohol, consumption behavior, alcoholic liquors.

ปีที่เผยแพร่/Year: 2007

Address: -

Code: 200800188

ISSN/ISBN: 978-974-09-4574-1

Country of publication: Thailand

Language: English

Category: Abstract

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